Creator marketing glossary

Per-feed attribution

Per-feed attribution is tracking which specific platform or feed, Reddit, TikTok, X, and so on, earned each paid subscriber, using tracked links. It tells creators where their revenue actually comes from, so they can double down on channels that convert and stop wasting time on ones that don't.

Content variant

A content variant is an alternate version of the same post, a different caption, title, crop, or thumbnail, created to test what performs best or to fit a specific platform's rules. Variants let one piece of content work across many feeds without looking repetitive.

Shadowban

A shadowban is when a platform quietly limits your reach without telling you, your posts still appear to you but are hidden from others' feeds and search. Creators usually get shadowbanned for breaking content rules, spamming, or using flagged hashtags.

Repost window

A repost window is the minimum time a platform or subreddit requires between posting the same or similar content again. Posting inside the window is treated as spam and can get your post removed or your account banned.

Subreddit flair

Subreddit flair is a required tag you attach to a Reddit post to categorize it, like [F], [Verified], or a niche label. Many NSFW subreddits auto-remove posts that are missing the correct flair, so it's a hard requirement, not a nicety.

SFW (safe for work)

SFW means content with no nudity or explicit material, safe to view in public. For adult creators, SFW posts are the compliant way to build reach on strict platforms like TikTok and Instagram, teasing enough to drive clicks without breaking the rules.

Tracked link

A tracked link is a URL that records where a click came from before sending the visitor to your page. Creators use tracked links to measure which platform, post or campaign drives real sign-ups, powering per-feed attribution.

Link in bio

Link in bio is the single clickable URL platforms like TikTok and Instagram allow on your profile. Because those platforms restrict links in posts, creators funnel all traffic to one tracked link-in-bio that routes visitors to their fan page.

Creator funnel

A creator funnel is the path a fan takes from discovery to paying: seeing SFW content on a mainstream platform, clicking a tracked link, landing on your fan page, and subscribing or buying. Optimizing each step is how creators turn reach into revenue.

PPV (pay-per-view)

PPV, or pay-per-view, is content a fan unlocks with a one-off payment, usually a message with a locked photo or video. On OnlyFans and Fansly, PPV and tips often earn more than subscriptions, so promo that grows your subscriber base also grows PPV revenue.

A/B testing

A/B testing is comparing two versions of a post, different titles, thumbnails or captions, to see which performs better. Creators use it to learn what their audience responds to and to steadily lift click-through and conversion over time.

Content repurposing

Content repurposing is turning one piece of content into many platform-specific posts, a photo set becomes a TikTok teaser, a RedGifs loop, Reddit posts and X teasers. It lets creators stay active everywhere without shooting new content constantly.

CPM (cost per mille)

CPM, or cost per mille, is the cost per thousand impressions in paid advertising. For creators who can't run ads on mainstream platforms due to adult-content rules, free discovery channels effectively deliver reach at zero CPM, which is why organic promotion is so valuable.