// Glossary
Link in bio
Link in bio is the single clickable URL platforms like TikTok and Instagram allow on your profile. Because those platforms restrict links in posts, creators funnel all traffic to one tracked link-in-bio that routes visitors to their fan page.
On link-restricted platforms, the bio link is your only conversion path, so it should be a tracked link and your bio copy should tell visitors exactly what they'll get.
A link-in-bio tool can branch one URL to multiple destinations while still tracking the source.
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