// Glossary
Creator funnel
A creator funnel is the path a fan takes from discovery to paying: seeing SFW content on a mainstream platform, clicking a tracked link, landing on your fan page, and subscribing or buying. Optimizing each step is how creators turn reach into revenue.
The top of the funnel is discovery (TikTok, Instagram, RedGifs), the middle is the tracked link, and the bottom is your OnlyFans, Fansly or Fanvue page.
Attribution shows you which discovery feeds fill the funnel and where fans drop off, so you can fix the weakest step.
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