// Glossary
CPM (cost per mille)
CPM, or cost per mille, is the cost per thousand impressions in paid advertising. For creators who can't run ads on mainstream platforms due to adult-content rules, free discovery channels effectively deliver reach at zero CPM, which is why organic promotion is so valuable.
Most ad networks reject adult creators, so paid CPM isn't an option, organic reach on Reddit, TikTok and RedGifs is the substitute.
Thinking in CPM terms helps you value free channels: a Reddit post that reaches 50,000 people is reach you couldn't legally buy.
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